[Chinese shoes Network - brand observation] Beaverton, Oregon, Nike Inc. (hereinafter referred to as "Nike") office, the former Tour de France, "seven-time champions" Armstrong's picture was removed from the wall. posted on this wall collage of dozens of athletes, they are different times for the Nike endorsement star. Just a month ago, has been to support Armstrong's sponsor Nike decisively with him draw the line, officially announced the lifting of the sponsorship contract. A book of evidence the United States Anti-Doping Agency (USADA) announced recently, allegations comeback fight cancer after 7 wins Tour de France champion Lance Armstrong of doping abuse, at the same time, the agency denied the Armstrong since 1998 All title and banned for its implementation. sporting goods giant Nike endorsement contract a lot of stars, whic Cheap air jordan 12 taxi for sale online free shipping h also makes it had to bear the negative news from the endorsement of the troubled star. Nike bring trouble to include frequent derailment Tiger & middot; Woods sex scandal caught Kobe & middot; Bryant and Ben & middot; Roethlisberger, and indecent words and deeds beneath Pennsylvania State University football teams. Even so, Nike chose to stand with them, it's the bottom line: private life is your thing, but when you are wearing Nike clothing, please observe the rules of the sport. The bottom line violation of Nike athletes will be ruthless abandon, such as the beginning of this century, Nike gave up tested positive for doping in track and field star Marian & middot; Jones, baseball player Jason & middot; good Dalby (Jason Giambi) in recognition After using steroids, Nike refused to join hands with him. more celebrity endorsement Retro jordans for sale s to spread the risk? In order to reduce the embarrassment caused scandal celebrity endorsement, some big brands take more celebrity endorsements way to spread the risks. For example, Pepsi has invited to Nicholas Tse, Sammi Cheng, Aaron Kwok, Louis Koo, Faye Wong, rain, Beckham, Ronaldinho, Roberto Carlos and the like. "select number of celebrity endorsements, indeed can spread the risk to some extent, in effect." Adfaith ???? management consultant, told reporters that a number of stars at the same time or different times words, can strengthen the brand position and influence maintain brand vitality and attractiveness, but also differences in the use of different stars different product lines support sub-brand. For example, Nike sports products generally by the famous athlete endorsement, leisure series may endorsement by the Civic Cheap air jordan 12 for sale online free shipping star non-athletes. However, "more celebrity endorsements can be described as double-edged sword", Professor of International Business Administration, Shanghai University of Finance and Economics Department of Marketing Chao steel orders, enterprises can make use of a number of star's influence grew rapidly, and once the individual spokesperson situation occurs, others can continue to serve as the representative of the brand image, to spread the risk, but also lead to not enough focus on brand image, distinctive. innovative products to reduce dependence Nike is one more brand spokesperson, of course, one of its star of negative news by upsetting the brand, but now for Armstrong's "down", Nike has been like the past so tangled and worried, because The company's marketing reliance on superstar has been greatly weakened. In the past cheap jordans for sale mens three years, Nike's advertising budget spent on traditional media declined by 40%, despite a record of its marketing budget in 2011 reached $ 2.4 billion. Company Advertising Age survey data show that Nike reached $ 800 million in 2010, non-traditional marketing budget, the proportion of total marketing budget in the United States ranked first in the advertiser. Nike found its core audience - young man moved from the television on the Internet, so hope can occur and customer relationship through innovative products directly, engaged in among their lives, control of their data, their grasp needs more effectively influence them. If you put the lid slightly larger than an adult thumb chip into a special Nike running shoes, this kind is called Nike + classic product that can track the movement you include time, distance and energy consump cheap jordans online tion and other data, including and encourage you to transfer the data to nikeplus.com above, where you can get some suggestions for training, but also with friends to share their income. Michael era, Nike in order to attract more attention, and only in the US Super Bowl (Super Bowl) game, then have a maximum of over 200 million people / day attention, and now every day can easily achieve this Magnitude. While no financial details about Nike + but some foreign analysts say, Nike + increase the number of members by 55 per cent in 2011, while its running business up to 30% revenue growth, to $ 2.8 billion, Nike + contributed. "more celebrity endorsements is to deliver the brand values ??through personal influence at the same time generate the target customer 'pull' and direct way to reach consumers more of a direct 'thrust'," Yang Jianxi cheap foamposites n think, Marketing of the two different directions in nature, but accurate, interactive, cost advantages are not available in the traditional market. more "sticky" than the star increase digital marketing is another advertising giant Procter & Gamble to get rid of in the new media era "Star addiction," the latest strategy. In recent years, Procter & Gamble gradually realized in the search engines, social networks and other precision marketing platform, for different markets can be used to promote the combination of different, more cost-effective delivery of advertising, which previously P & G's advertising costs are mostly used in the celebrity endorsements to master of traditional media. "fundamental transformation of P & G's marketing approach will make it to reduce investment in the field of traditional media in favor of the crea Cheap air jordans for sale tion of more personalized for each consumer." P & G's global marketing and brand building officer Marc Pritchard also had media said. "Of course endorser also will be part of the huge marketing budgets of these large FMCG companies, after all, as the TV ads with celebrity endorsements marketing approach for a mass consumer brand or its necessity, but they are in the company's marketing plan dominated the era is over. "Foreign Economic and Trade University, Associate Professor, Department of Marketing ?????? said. (Chinese shoes Network - the most authoritative and most professional Footwear News)6 Sept. 12, Michael Jordan in the 1984 Olympic Games final match price at auction for $193 thousand on shoes sold through a game of tennis shoes auction record. it is reported that this pair of shoes is worn by Jordan in the 1984 Losangeles Ol Retro jordans for sale ympic Games, Jordan was not signed and the bull, partners more than NIKE, also because of this pair of shoes is Jordan at the beginning of last pair of shoes before he put great occupation career, the value is so precious. sold the shoe's vice president SCP DAN Imler said it "auction companies, record prices show that Michael Jordan is the absolute dominant position in basketball memorabilia market." The Losangeles Olympic gold medal game, Jordan scored 29 points. years later, Joe master has cast great monument in NBA, also retired for many years. But he is in the basketball shoe market still has the absolute dominance. Recently, the famous "American" Forbes website given over the past 12 months NBA revenue standings, Jordan James, Kobe Durant, on the way ahead, active star, with $110 million in the first row, second James only $32 mi cheap jordan shoes for men llion...... Dubai super run countless, rich people seem to grab a lot. And Dubai's trend culture, especially the shoes market, is booming. However, the urban routines are deep, and there are a lot of fake shoes in Dubai. When enters the store to buy shoes, the boss will naturally ask: "RealorImitation (genuine or fake)?"". This time, take a look at the foreign media highsnobiety lens under the fake shoes in Dubai, really to what extent?. There is no doubt that hot, Yeezy350V2, AJ11, StanSmith, adidasxmastermindJAPANNMD and so on all have! ... adidasYEEZYBoost350V2 V2 there is no doubt that the nature is one of the favorite projects fake shoes business, the price is $$65, about RMB 448 yuan, and not only realistic texture, the soles are quite resistant, details are not doing badly, at this price, is the "high quality and inexpensive" cheap jordans for sale ? AirJordan11RetroLowThis pair of AirJordan11 engraved bull color only sold for $62, about $427 RMB, now to the genuine price speculation, can buy 3, 4 double? but sharp eyed people may have felt wrong, this pair of fake shoes seems a bit rough, in the end it seems very fragile, and even some dust soles. adidasOriginalsStanSmith explosion models StanSmith natural white shoe is essential, the price of $40, equivalent to RMB 275 yuan. according to field personnel, StanSmith is the most impressive to them, compared with the real shoes, almost identical, but a little difference between the font, fake shoes leather obviously can be seen that synthetic leather. adidasxmastermindJAPANNMD this type of fidelity is quite surprising, tongue, car line, connecting all parts at the details is not rough, but if compared with the real red shoes, the soles of the different color blocks obviously, do not know whether the buddies can see that this is a fake shoes?German well-known sports brand PUMA has once again for its popular shoes R698 adds a new color, suede shoes use nylon fabric binding configuration, use toe mesh diamond checkered black and blue and white building, with blue unfold as a whole melody, plus some details of the position in the gradient effect for modification, and then into the orange and turned heel and outsole Logo Department, brought to vibrant color rendering. Friends keen on vintage running shoes should be like, but now, the shoes are not exactly available information.1989. Under the background of the vigorous development of hip hop culture, from long island of the rap group de la soul boldly declared their birth, by virtue of their funny and witty lyrics, decent and ease of sound and unique perspective, the plastic is unprecedented music style. After the band's successful launch of classic debut album, 3 feet high and rising, the album shock at the time of hip hop music, and lead the hip-hop trend momentum of development, people are more willing to peace medals rather than cynical dookie gold chain to describe them. Posdnuos Trugoy of the dove, and PA mase (also known as Plugs 1, 2, and 3) to abandon the typical of the era of pompous melody, opting instead for more positive and approachable style, in order to break the barriers of hip hop at that time, the music genre is a wider audience to accept. Band live from Transmitting Mars announced the advent of Age D.A.I.S.Y. (Inner Sound Y'all Da) officially arrived. for a long time, as the band and its music loyal Pro pump, Nike SB to the newly published novel design is modeled, in 2005 launched a dunk low premium sb. To commemorate the birth of de la soul debut works. This release is a major design in the initial stage of the sb, the cooperation in a series of rapidly became one of the sb under the brand's most successful and most sought after fashion movement models. on the occasion of the ten anniversary, DUNK LOW " DE; LA SOUL" SB; coming back soon, the details of the sale of information are as follows: date: May 16th number: 789841-332price: 899 yuan search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! source: NIKE